Tony's Open Chain inspires a new industry norm
How?
Tony’s 5 Sourcing Principles take a farmer-first approach in cocoa that prioritises human rights and environmental protection, aiming to reverse institutionalised inequality. By combining these 5 Sourcing Principles – traceability, higher prices, long-term commitments, strong farmer partnerships, and enhanced quality and productivity – Tony's Open Chain seeks to end structural poverty and establish more equitable relationships with cocoa cooperatives in Ghana and Côte d'Ivoire.
Our results
Thanks to the growing volumes sourced by our Mission Allies, Tony’s Open Chain is on its way to reaching 1% of West African farmers.
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of Tony's Open Chain beans for Mission Allies are paid at the Living Income Reference Price
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Child labour prevalence rate, at our long-term partner cooperatives - versus 46.7% industry average.
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of Tony’s Open Chain’s supply chain was verified deforestation-free for the 2023/24 season.
